-Builders and Designers Guild- Norfolk Revelopment and Housing Authority

The restoration and preservation of quality neighborhoods with sound housing stock is a common mantra for city planners and redevelopment authorities. The typical agenda for achieving this ideal is by setting limits of where and what can be built within jurisdictional boundaries; regulating the methods and quality of construction by State building codes. This effort may be the “stick” approach as opposed to using the “carrot” method. I want to report how the Norfolk Redevelopment and Housing Authority is successfully experimenting with the other approach.

A “carrot” approach is so logical it is surprising how little effort has been spent institutionalizing it compared to the creation of endless enforcement of regulations and volumes of land use maps. Simply ask the question: How did quality building and good planning result in middle ages or other places and times before regulations? ANSWER: There was an attitude of self regulation and workmanship pride among the tradesmen. It set a standard of quality if not excellence.

The Design and Construction Services Department within NRHA has created what it calls the Builders and Designers Guild. In the tradition of fostering pride and high standards of workmanship, builders of demonstrated experience and favorable reputation can apply for membership. When a single-family property is released for new construction and/or rehabilitation only Guild Builders are eligible to submit bids. The guild has been in existence for just five years, following a set of guidelines for membership eligibility, benefits, quality assurance, and guild sustenance.

Pre-selected house plans for a new project are identified by NRHA architects, from a library of plans that are evaluated for consideration on a new project site. The plans come from Guild Architects and Designers and other sources. The criteria for preferred architectural styles in the design of new house plans must be consistent with traditional neighborhood designs as published in its Pattern Book for Norfolk Neighborhoods.

New project properties are conveyed to a guild-member builder with deed convenants to be carried forward with the resale of the property to help prevent the recurrence of blight and to set a prevailing standard of architectural style to be maintained.

Guild builders and designers are brought together for periodic meetings to encourage sharing of knowledge and recent experiences as well as attend educational presentations about new products and methods of construction. Recently the emphasis has been on “green” building techniques and products. It is currently required that every new home on an NRHA property must meet the standards of at least one of the third-party green accreditation programs.

Among the most recent guild initiatives has been the establishment of Guild Builder branding and logo identification promoting its reputation for value, quality, commitment, integrity and green conservation. A video has been posted on YouTube that tells the story of the progress and pride that has emerged among the members of NRHA’s Builders and Designers Guild.

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One Response to “-Builders and Designers Guild- Norfolk Revelopment and Housing Authority”

  1. Russell Ward says:

    Just as the old addage goes, “The proof of the pudding is in the eating,” and in the case of NRHA’s Guild, that is in the hands of the craftsmen who produce the final product – our housing. We are currently seeking ways to bring these tradesmen into the Guild fold in order to complete the circle of genuinely responsible building. Would love to hear from other readers of this blog on suggestions for acheiving this.



    Urban Underbelly is a blog that seeks to share the back stories of successes and struggles in achieving the visions of New Urbanism, especially in Hampton Roads, Virginia

    New Urbanism: is a city planning and architecture movement directed at the creation and restoration of vibrant neighborhood places: centralized, sustainable, walkable and socially diverse.
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